Smart lyrics that portray Egypt as a united people from various governorates are part of a catchy song sung by Emirati cultural ambassador Hussein Al-Jassmi's urging Egyptians to vote in the 2014 presidential elections. The song features a “call for the Upper Egyptian, your cousins in Port Said, and the youth of Alexandria” to vote.  This song is part of a new charm offensive by many Egyptian media outlets to encourage the public to vote in the name of patriotism, less than three days before the election. Jassmi’s song, produced by private Egyptian satellite channel CBC, is just one example of this offensive, which aims to counterattack any active boycott campaign and to prevent what the authorities fear most ___ a passive boycott.